![]() ![]() It's essential to plan how you'll be creating and disseminating these customized messages. The customer behaviors section of the review emphasized that 50% of millennials “enjoy it when they receive mail-even more than non-millennials. Eighty-four percent indicated that they prefer receiving promotions in the mail over a telemarketing call. The USPS Mail Moments Review reported that 86% of respondents take time to look through their mail. They spend more time on your direct mail postcards versus a quick one-second swipe on Instagram stories. Customers will appreciate receiving messages sent for them and take the time to read what you have to say. Email inboxes are overflowing, and people are growing numb to online ads." The need to stay home amid the COVID pandemic increases the Zoom fatigue and has most people seek tangible. The Forbes piece "Why Direct Mail Still Works in a Digital World" explains that "Americans are craving experiences outside of their computer screen. The experience of personalized direct marketing postcards sets it apart from videos, streamed lives, and other experiences on screen. According to Neil Patel, "the expansion of digital marketing has only enhanced the return on investment for direct mail campaigns." He emphasizes that direct mail campaigns have a higher ROI than paid ads, making them the perfect partner or the only promotional tool for your next campaign. While digital marketing plays a significant role in your business promotions, print captures your customers' undivided attention. Books, letters, and postcards have found their place in a fast-paced, digital world.
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